Define your audience. Grow your business.
When you try to speak to everyone, you end up connecting with no one. The fastest way to attract clients who value your work (and are ready to pay for it) is to get crystal clear on who you’re here to serve.
I'm ready to get crystal clear about my audienceHere are the details:
Why it works?
Most business owners skip this step, and it costs them sales, confidence, and countless hours of frustration.
With The Audience Advantage, you’ll finally:
- Know exactly who your ideal client is (and who they’re not)
- Understand what they value, struggle with, and want from you
- Create content and offers that resonate instead of fall flat
- Sell with confidence because you’re speaking to the right people
What you'll receive:
- 20-Minute Video: Learn the exact process for identifying and defining your ideal audience. We understand you're time poor so it's short, sweet and gets straight to the point.
- Guided Audience Profile Worksheet: Walk away with a clear, practical profile you can use to guide your marketing, pricing, and offers.
- Access to our private Facebook group: So you can ask questions and problem solve in real time.
Why you can't afford to miss this:
Your audience is the foundation of everything you do in business. Without it, you’re building on sand.
Skip this step, and you’ll:
❌ Waste time creating content that doesn’t connect
❌ Struggle to sell because your messaging is too broad
❌ Keep attracting clients who aren’t the right fit
But when you know your people?
✅ Marketing feels easier
✅ Sales conversations flow
✅ Growth happens with more clarity and confidence
Perfect for:
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Small business owners lacking consistent clients and customer transactions
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Freelancers and consultants wanting more aligned clients
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Entrepreneurs ready to refine their marketing and offers
Available now for a limited time, before it becomes exclusively part of our paid Business Growth Network suite.
Give it to me
Why should you take our advice?
- Because winging it will cost you more than just money.
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You didn’t start your business to spend hours creating content that doesn’t connect, or chasing clients who aren’t the right fit.
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For less than the price of a dinner, you can gain clarity that will save you months of frustration, wasted effort, and missed opportunities.
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The Audience Advantage is built on real experience helping small business owners define their audience and grow with confidence. Those who get it right? They market smarter, attract aligned clients, and see results faster. Now it’s your turn.
Avoid audience guesswork
No more “throwing spaghetti at the wall” with your business. Learn exactly who you’re here to serve so you stop second-guessing and start connecting.
A framework that thinks for you
Our video and worksheet guide you step by step, so you’ll walk away with a clear audience profile you can actually use. We keep it simple, because we know you're stretched for time and need answers now.
Save time, money and energy
Stop wasting hours creating content and offers that don’t land. With a defined audience, you’ll market smarter, attract better clients, and grow with confidence.
ABOUT ME
Hi, I'm Sarah Duncan
I began my career in journalism and worked for a variety of News Corp magazines and newspapers before moving overseas where my work featured in a variety of publications including largest women’s media brand, SheKnows, as well as Escape, Four Seasons Magazine, New York Magazine and others.
After returning home to Brisbane, I worked as a social media manager for a variety of brands including small start-ups and large multi-national corporations, including Expedia Group.
I've won industry awards, including the Social Media Institute Award for Best Corporate Social Media Team in 2019 for my work with Wotif, and have also created an award-winning blog. I've worked in the industry for more than 20 years and can't wait to share some of my knowledge with you.
